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Anomaly Games Visual Identity

Anomaly Games is a concept for a video game development studio aiming to enter the market of MOBAs, FPSs, and tournament-ready gameplay. Their aim is to make games that are fun to play, beautiful to behold, and endeavor to tell stories that matter.

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Founded to bring a new take to a very saturated market, they are passionate about stories that explore all genres. With the mission statement of stories that matter,” the majority of their staff will consist of writers and storytellers with a voice that needs to be heard.

The Brief

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With its premier game conceptualized around science fiction, Anomaly Games borrows its name from the weird and curious in outer space. Spatial distortions, nebulas, and more. The concept started as a series of sketches. What the mark could be.

The Mark

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From these sketches, mark was crafted based on an abstract shape. After bringing it into Illustrator, it was refined and repeated, creating a subtle A’ monogram with a four-pointed star acting as the counter.

The Palette

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Again, borrowing from the cosmos, the light blues of the sky, the dark taking from empty space, and the purple from distant, enigmatic nebulas.

Combining It All

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Finally seeing the mark, along with some bold typography, in the real world. As with any game development studio, thought was put into what applications the logo and visual identity of Anomaly Games might be used in. From eSports jerseys to swag bags to water bottles. Even corporate signage.

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